Rolex
Day-Date 40
Oyster, 40 mm, white gold and diamonds
Models availability
The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jeweler, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
James & Sons Fine Jewelers is proud to be part of the worldwide network of Official Rolex Jeweler and can provide information on the availability of Rolex watches.
The Rolex Day-Date made its debut in 1956. Available only in 18 kt gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelled out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
