Oyster, 40 mm, Everose goldModels availability
The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium. Silver-plating is mostly used as a base layer for the sunray finish, where further color is added to the prepared dial. Sometimes colors such as champagne are achieved through electroplating with more than half a dozen different metals.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jeweler, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
James & Sons Fine Jewelers is proud to be part of the worldwide network of Official Rolex Jeweler and can provide information on the availability of Rolex watches.
The Rolex Day-Date made its debut in 1956. Available only in 18 kt gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelled out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.