Rolex
Date 34
Oyster, 34 mm, Oystersteel and white gold
Models availability
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Model Availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jeweler, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
James & Sons Fine Jewelers is proud to be part of the worldwide network of Official Rolex Jeweler and can provide information on the availability of Rolex watches.
The classic Rolex Datejust is the archetype of the modern watch, thanks to esthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 kt white gold) of the Datejust 31. Esthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.
